With over 360 million users, LinkedIn is the social connection for business. Facebook advertising will exceed four billion dollars this year and is used by mom & pop stores to companies like American Express and Verizon. Every second approximately 6,000 tweets are tweeted on Twitter, which corresponds to over 500 million tweets per day.

How does the business owner, sales executive or recent college student network with all this clutter? It still comes down to one-to-one interaction.

“The Strangers I Know” is a true story of loosely connected people who learn to use social media and connect to help each other increase sales, improve profitability and navigate the staggering, and ever expanding role of social media in every person’s business life.

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About the Book

Currently, the book, “The Strangers I Know” is in development. We cannot say it is being written because it a story that writes itself. The Strangers I Know follows the interactions of people once only loosely connected via social media. The subtitle for the book is: A deep dive into social media and the benefits of really getting to know your contacts.

The Strangers I Know will focus on developing mutually beneficial relationships. In the book we (the coauthors) will share our stories of interaction and prove the real power of social media is in knowing your contacts – really making the effort to know them.

We cannot yet state a date for release. The story is still becoming a reality. Check back often and follow our social media for updates.

Coauthors

Hover over an image of an author to see his or her contact information.

Jacqui Cassel

CEO

JACQUI & COMPANY

Jacqui Cassel

(717) 818-5254

jacquicompany@gmail.com
jacqui.company

Sheryl Cattell

Director Consumer Marketing

MDVIP

Sheryl Cattell

(561) 441-4974
sherylcattell@gmail.com
mdvip.com

John Clark

CEO

Universal Building Network Inc.

John Clark

(201) 725-6772
j.clark@ubuildnet.com
ubuildnet.com

Chan Coddington

Founding Director

Chan Coddington

(973) 921-8010
chansideas@gmail.com

Sergio de Cordova

Chairman/Co-Founder

P3 Global Management

Sergio Fernandez de Cordova

(202) 642-0015
s@p3gm.com
p3gm.com
pvblic.org

Edward DuCoin

CEO

Orpical Group

Edward DuCoin

(856) 304-2800
ed@orpicalenergy.com
orpicalenergy.com

Eric J. Glover

Director Ecommerce Operations

Re Business Solutions

Eric J. Glover

(252) 864-6000
eglover@reonline.com

Robert Heffernan

CEO

Organic Waste Management

Robert Heffernan

(978) 685-2000
rheffernan@owaste.com
owaste.com
baetelcorporation.com

Philip L. Houston

Associate Broker

Realty Associates of Atlanta

Philip Houston

(404) 597-2749

philiplhouston@gmail.com

Cari Kraft

President & CEO

Jacobs Management Group

Cari Kraft

(215) 383-3001
ckraft@jacobsmgt.com
jacobsmgt.com

Michael Longo

Owner

Vend-a-Biz

Michael Longo

(855) 909-8363
mlongo2@icloud.com
vend-a-biz.com

Ron Lynch

Managing Partner

NorthStar Business Consultants

Ron Lynch

(856) 424-7763
ronlynch@comcast.net
northstarusa.com

Robert L. McDorman

Consultant

Automotive Industry

Robert L. McDorman

(409) 790-4378
robert@mcdorman.org
robertlmcdorman.com

William F. Mead

Claims Assistant

US Dept. of Vet Affairs

William F. Mead

(856) 579-7162
wfmead@hotmail.com

Mark D. Mensack

CEO - Chief Ethics Officer

Prudent Champion, Inc

Mark D. Mensack

(609) 792-4974
Fax: (866) 449-3408

mark@prudentchampion.com

prudentchampion.com

Claudia Post

President

Claudia Post Advisors

Claudia Post

(215) 298-1555

claudia@claudiapostadvisors.com

claudiapostadvisors.com

John V. Puscian

Chief Actuary

Coe Administrators East, LLC

John V. Puscian

(856) 770-1111
Fax: (856) 770-1211
jpuscian@coeadministrators.com
www.coeadministrators.com

Dr. Emad Rahim

Associate Professor/ Program Director

College of Science and Technology
Bellevue University

Dr. Emad Rahim

(402) 557-7836
erahim@bellevue.edu
Endowed Chair of Project Management Center of Excellence at Bellevue University
Visiting Scholar at Rutgers University

Oklahoma State University
Bellevue University
Jack Welch Management

Richard Raquet

President

TRC Insights, LLC

Richard Raquet

(215) 641-2200
rraquet@trchome.com
trchome.com

A. Lee Robertson IV

President and CEO

ALRIV

A. Lee Robertson IV

(912) 673-9493
(912) 674-5752
lee@alr4.com
alr4.com

Robert Small

President

Small & Associates

Robert Small

(215) 504-5722
rfs@smallcpa.com

William P. Spohn, Sr.

President

TruTech Tools, LTD

William P. Spohn, Sr.

(412) 721-5544
Bill@TruTechTools.com www.TruTechTools.com

Dennis Telischak

CEO

Audience Pleasers

Dennis Telischak

dennis@audiencepleasers.com

audiencepleasers.com

Keith Wasserstrom

Entrepreneur

Howard Dvorkin's Family Office

Keith Wasserstrom

(954) 648-5253
keith@wwwlaw.com

Susan Wong

Account Executive

Capgemini

Susan Wong

(202) 870-0029
susanwg8@gmail.com

Inspiration

Recently I was sitting in a Starbucks in New York City. As I was waiting for a meeting I decided to check my social media. How cool I thought I was…

No, I did not have a Twitter following like Katy Perry (70 million followers) but I sure was excited when I went over 18,000.

Then I checked my LinkedIn account. I noticed I went over 4,000 connections. Wow – I was hot stuff… Or was I?

As I looked around the crowded Starbucks I realized I could have connections sitting near me and have absolutely no idea we were in the same room. I thought that maybe I wasn’t so cool after all. Having thousands of online business contacts means nothing if it results in no business.

Then I got an idea.

I need to use social media as a business tool. I needed to expand my connections and followers while at the same time identifying the key 1% of people I really want to know for mutual benefit. There is no way to have effective business interaction and relationships, based on the law of reciprocity, with 4,000 people.

I need 40 (1%) who I can count on and who can count on me. These 40 can lead to 50 and so on. However, success will obviously not be the overall number of social connections but the quality of the relationships based on how we can help each other.

The idea for the book “The Strangers I Know” literally popped into my head at that New York City Starbucks. With social media I am connected; I mean I “know” many people, especially via LinkedIn, but frankly almost 100% of them were complete strangers.

The coauthors of The Strangers I Know were all LinkedIn connections of mine. I purposefully did not invite friends or close business contacts to participate in the book. I am seeking the real 1%. These are social media connections that I am excited to expand into real business relationships for mutual benefit. I am also excited to share our story with the readers to help develop their understanding of best business social media practices and how 99% + 1% is a great formula for business success.

Edward DuCoin
Coauthor

proceeds

The goal of our collaborative book, “The Strangers I Know” is to help one another achieve desired goals and live a fuller life. This includes the co-authors and, of course, the readers. We hope each reader feels like they are participating in our project to share ideas, connections and experiences.

To expand the project scope, it was decided by the co-authors that all profits (after defined expenses) would be donated to Big Brothers Big Sisters.

Our vision for the book is to help participants and readers achieve success.

The Big Brothers Big Sisters vision is that “all children achieve success in life.”

Mission: provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

Accountability: by partnering with parents/guardians, volunteers and others in the community, we are accountable for each child in our program achieving:

To learn more about Big Brothers Big Sisters or to make a donation click here.

Accounting and donations, based on net profits will be managed by PSJ Business Solutions.

The co-authors would like to thank PSJ Business Solutions for donating their accounting services to help maximize our donation to Big Brothers Big Sisters.

Get in Touch.

856.304.2800
info@thestrangersiknow.com

Keep in Touch.

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